Stray Kids Hyunjin Selected as GUESS Summer Campaign Model

Key Headline

Global fashion brand GUESS has unveiled its summer campaign featuring Stray Kids member Hyunjin.

Details

This campaign aims to strengthen the brand image by leveraging Hyunjin's influence and will communicate with consumers through a new experiential space. A representative stated, "Collaboration with K-pop artists plays a significant role in brand marketing."

Points of Interest for Fans

Expectations are rising regarding Hyunjin's 'impact' on the fashion industry. Fans will be able to experience Hyunjin's charm in a new way through this campaign.